OVERVIEW
With a half-century of musical prowess under his belt, Charlie Wilson stands as an icon of R&B and funk, now embracing the legacy phase of his career. Eager to amplify his brand presence, share the rich tapestry of his career, and explore new media frontiers, Wilson sought to do so without compromising his exclusivity and enigma.
CHALLENGE
Charlie Wilson, a man with a mission to extend his influence, captivate fresh audiences, and etch his name in the annals of music history. Yet, to do so without compromising the enigmatic allure that is so distinctly his own? A conundrum, indeed. Nottingham Agency was tasked with the artful curation of opportunities that would both honor Charlie's devoted fanbase and beckon new admirers.
SOLUTION
Nottingham Agency, in partnership with P Music Group, conducted a deep dive into the research to identify the most effective outlets to reach Charlie’s core audience and introduce him to new fans. With the Hollywood Walk of Fame ceremony on the horizon, the agency created a plan to maximize the impact of the event. They secured exclusive press opportunities and televised performances to coincide with the ceremony, ensuring that Charlie’s star turn would be seen by as many people as possible. Additionally, Nottingham Agency facilitated the release of Charlie’s new single, “Super Man,” to further capitalize on his resurgence.
OUTCOME
Charlie Wilson's induction into the Hollywood Walk of Fame was a star-studded affair, graced by luminaries such as Tyler The Creator, Kanye West, Ty Dolla $ign, and many others. Post-ceremony, an intimate jam session and 81st birthday bash, hosted by Snoop Dogg and his wife, Chante, kept the festivities alive. To spotlight his new single, Nottingham Agency secured bookings for Charlie on esteemed television programs and radio stations, including Good Morning America, The Jennifer Hudson Show, and GMA3. In addition to television appearances, they ensured national syndicated radio bookings, editorial opportunities, and more.
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