Overview
"Big George Foreman: The Miraculous Story of the Once and Future Heavyweight Champion of the World" is a 2023 American biographical sports drama film directed by George Tillman Jr., focusing on the life of world heavyweight boxing champion George Foreman, portrayed by Khris Davis. Nottingham was tasked with devising innovative strategies to connect with the boxing world and generate buzz for the movie release. Our agency aimed to create a comprehensive and successful integrated campaign that connected with boxing fans and faith-based moviegoers.
Scope
Nottingham's scope involved conceptualizing and executing a multi-faceted campaign to engage the boxing community and build anticipation for "Big George Foreman." The campaign aimed to leverage partnerships with celebrities and influencers who had strong connections with George Foreman to bring the movie to the forefront of public attention. Key components of the campaign included an intimate screening event, an in-depth podcast interview, and a one-hour conversation featuring former boxing champions.
Highlights
The first phase of the campaign was to tap Emmy award-winning talk show host Sherri Shepherd to host an intimate screening in New York City at the IPic Theater in Fulton Market. The screening was attended by various celebrities and influencers, providing an exclusive preview of "Big George Foreman" and generating buzz within the boxing community. Following the screening, Nottingham leveraged the popularity of the "I Am Athlete" podcast to conduct an intimate and in-depth sit-down interview with George Foreman. The podcast was granted exclusive access to Foreman's compound, allowing for a candid discussion about his life, career, and the biopic. This interview helped to humanize Foreman's story and build anticipation for the film. Additionally, Nottingham produced a one-hour conversation in partnership with Fox Soul, featuring former boxing champions Evander Holyfield, Andre Berto, and Shawn Porter. The conversation, hosted by multi-platinum selling artist Jeezy, provided insights into the world of boxing while promoting "Big George Foreman."
Outcome
Nottingham's integrated campaign for "Big George Foreman" achieved remarkable success in generating excitement and anticipation for the biographical sports drama film. The strategic partnerships with celebrities, influencers, and media platforms effectively engaged the boxing community and amplified awareness of the movie release. The combination of intimate events, in-depth interviews, and insightful conversations contributed to building a strong buzz around "Big George Foreman," ensuring its success upon release.
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