Keyshia Cole | Nottingham Agency

WORK

CASE STUDIES

CONNECT

OVERVIEW

For almost two decades, Keyshia Cole has been one of the most beloved vocalists in contemporary R&B. She has released multiple Top 10 Billboard albums and singles, garnered numerous award nominations and has broken through into the fashion world with a shoe line with Steve Madden, multiple docuseries centered on her music and personal life, countless editorial covers, late night performances, television interviews, red carpet events, a biopic about her life and more. With a brand that extends across many verticals including music, television & brand endorsements, Keyshia Cole wanted to build a personal brand while continuing to rise within the R&B landscape.

CHALLENGE

Keyshia's creative process was focused on telling her story through her music and providing her fans with content that resonated with them. As Keyshia continued to create new music, she needed to build a digital foundation for herself and leverage social media to increase her reach. Keyshia needed marketing and promotion strategies with a renewed focus on building her digital presence and staying in creative control.

SOLUTION

For the last 12 years, we created new and exciting ways to engage her fans with various albums such as "Woman to Woman," "Point of No Return," and "11:11 Reset." We created brand partnerships with Keyshia that aligned with her interests and priorities and used strategic publicity efforts to maximize awareness and to increase her reach. We provided her with resources and marketing initiatives, in addition to crisis management, and tailored her brand through a revamped look and developed non-scripted projects, social media and content creation practices. Our team has an intimate knowledge of the music and digital landscape. Nottingham helped Keyshia to hone her digital presence and be better in touch with today's consumers.

OUTCOME

Keyshia Cole saw great success for all of her various musical endeavors. Her albums “Woman to Woman” and "Point of No Return" charted on the top of Billboard R&B album chart, respectively. Her recent album “11:11 Reset” saw tremendous success with the lead singles "Incapable" and "You." Keyshia's brand continues to grow and with over 11 million collective followers on social media, Keyshia's strong digital presence continues to flourish. Keyshia's success shows no signs of slowing with her upcoming projects and her newfound freedom to share her story in her very own way.