OVERVIEW
Queen Naija, a social media phenomenon with over 9 million Instagram followers and 5 million YouTube subscribers, has made the leap to R&B/Pop music success. Nottingham Agency played a pivotal role in her journey, propelling her to international acclaim as a distinguished artist.
CHALLENGE
The task at hand for Nottingham Agency and Queen Naija was to harness her social media triumph and propel her into the demanding R&B/Pop music scene, all the while cementing her status as a revered and authentic artist in the industry.
SOLUTION
Nottingham Agency worked hand-in-hand with Queen Naija to craft and implement a full-spectrum plan for the launch of her various music releases. The strategy encompassed the release of her inaugural album "missunderstood," a deluxe edition, and an EP that followed, "After The Butterflies." The album was a testament to her R&B roots, with a fusion of pop, hip-hop, and soul.
OUTCOME
The results were nothing short of spectacular. Queen's album "missunderstood" made a grand entrance at the top spot on Billboard's R&B chart, birthing hit singles like "Pack Lite," "Lie To Me" with Lil Durk, "Butterflies Pt. 2," "Set Him Up" featuring Ari Lennox, and "Bitter" featuring Latto. The singles "Pack Lite" and "Lie To Me" were both crowned RIAA Platinum, while "Butterflies Pt. 2" earned the esteemed RIAA Gold certification. Queen's subsequent single "Hate Our Love" with Big Sean also soared to success, now proudly displaying its RIAA Platinum status. By securing features in leading publications, orchestrating daytime TV interviews, curating content, live events, and brand alliances, the agency bolstered Queen Naija's image as not only a gifted vocalist but a multifaceted artist with a broad and dedicated audience.
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