Overview
Real Husbands of Hollywood: More Kevin, More Problems brings superstar comedian and actor Kevin Hart back to the small screen, alongside his best guy friends and wife Akira, as they navigate the highs and lows of Hollywood life. Nottingham embarked on a dynamic digital marketing campaign aimed at elevating awareness and engaging with the core demographic of the show through strategic influencer and celebrity partnerships.
Scope
Our campaign focused on leveraging influencer and celebrity partnerships to amplify the messaging of Real Husbands of Hollywood and engage with the show's core demographic. The campaign revolved around three key activations: Taglines, offering a creative spin on the beloved "Housewives" franchises; relationship advice from a woman's perspective; and a B2C graphic generator enabling consumers to showcase their love and relationships.
Highlights
Central to the campaign's success were strategic partnerships with over 45 influencers, leveraging their reach and resonance to amplify the Real Husbands of Hollywood messaging. Nottingham curated collaborations with standout talent such as DC Young Fly, HaHa Davis, Kirk Franklin, Donell Rawlings, Flex Alexander, Funny Marco, and more, ensuring diverse representation and broad audience appeal. The campaign introduced innovative activations designed to resonate with the show's audience. "Taglines" provided a unique twist on the "Housewives" franchise, tapping into viewer sentiment and humor. Relationship advice from a woman's perspective added depth and relatability from talent such as Tina Knowles, Porsha Williams, Kandi & others, while the B2C graphic generator empowered consumers to express their own love stories, fostering a sense of community and connection. Across all three activations, Nottingham's strategic collaborations yielded impressive results, garnering over 65 million media and social impressions. The involvement of standout talent and partnerships with influential social accounts such as Baller Alert, The Neighborhood Talk, Hollywood Unlocked, No Jumper, The Jasmine Brand, and Talk 2 Pops further amplified campaign reach and engagement, solidifying Real Husbands of Hollywood's position within its target demographic.
Outcome
Nottingham's digital marketing campaign for Real Husbands of Hollywood: More Kevin, More Problems achieved significant success in elevating awareness and engagement with the show's core demographic. The strategic partnerships with influencers and celebrities, coupled with innovative activations, effectively amplified the messaging of the show and fostered a sense of community among viewers. The campaign's reach and engagement across various platforms solidified Real Husbands of Hollywood's position within its target demographic and contributed to the success of the show.
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