OVERVIEW
Tami Roman is a name that resonates in the world of entertainment, celebrated for her pioneering roles in reality television, such as MTV's The Real World and VH1's Basketball Wives. Seeking to expand her horizons beyond unscripted TV, Tami set her sights on demonstrating her acting abilities and broadening her brand across various industries to elevate her brand value and create new revenue channels.
CHALLENGE
Tami Roman knew she had to expand her brand beyond reality television. She wanted to leverage her comedic talents and explore opportunities in tech, stand-up comedy, scripted and non-scripted television, hosting and more. The challenge was identifying the right areas to expand her portfolio and capitalize on her strengths and interests.
SOLUTION
Nottingham Agency collaborated closely with Tami Roman to chart a course towards her desired brand evolution. Recognizing her comedic flair as a cornerstone, the agency orchestrated the expansion of her "Bonnet Chronicles" entity into a scripted series for Tidal, leveraging her innate humor and relatability. Furthermore, Nottingham spearheaded the development of "Tamotions," a pioneering talking emoji app that quickly ascended to the top spot on Apple's charts, showcasing Tami's technological acumen and broadening her digital footprint. Embracing Tami's passion for comedy, Nottingham facilitated her foray into stand-up, orchestrating nationwide tours and strategic partnerships to amplify her comedic presence. In tandem, the agency orchestrated a targeted publicity campaign, ensuring Tami's sustained visibility through national television appearances, hosting opportunities, and coverage in local, regional, and national media outlets.
OUTCOME
Through Nottingham Agency's collaborative efforts, Tami Roman has successfully transitioned from reality TV luminary to a multifaceted comedic force and entrepreneur. The transformation of "Bonnet Chronicles" into a Tidal series and the unprecedented success of "Tamotions" underscore Tami's versatility and market appeal. Her burgeoning career in stand-up comedy has solidified her status as a comedic talent to reckon with, while strategic publicity initiatives have maintained her brand visibility and relevance across diverse platforms. As a result of this comprehensive approach, Tami Roman's brand has not only expanded its reach but has also diversified its revenue streams, positioning her as a dynamic presence in entertainment and technology. Nottingham Agency continues to collaborate with Tami, driving innovation and amplifying her impact as she continues to redefine the boundaries of her brand.
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TAMI EVER AFTER (VH1 SERIES)
BONNET CHRONICLES (SCRIPTED TV)
HAUS OF VICIOUS (SCRIPTED TV)
This pioneering app introduced the world to the first-ever interactive talking emoji collection, drawing inspiration from her wildly popular online series, "Bonnet Chronicles." Featuring hundreds of original emojis with Tami's signature humor and charm, Upon its debut, "Tamotions" swiftly climbed to the coveted number one spot on both the Apple Store and Google Play Store charts.
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