Overview

Nottingham Agency was enlisted to manage two high-profile premieres for the ​movie "Bad Boys: Ride or Die" in Atlanta and Los Angeles, along with orchestrating a ​comprehensive press day for the film's star, Tasha Smith. The primary objective ​was to create events that celebrated the multicultural essence of the movie and ​effectively promoted it to a wide audience through strategic media engagement.


Challenge

The main challenges included designing and executing two premiere events that ​reflected the diverse cultural themes of the movie, coordinating logistics for these ​events in two different cities, ensuring a star-studded guest list and high ​engagement from attendees, securing extensive media coverage for Tasha Smith ​to maximize the film's visibility, and organizing a full day of press activities across ​various top-tier media outlets.


Solution

To address these challenges, Nottingham Agency implemented a multi-faceted ​approach. For event coordination, they hosted an exclusive tastemakers' screening ​at IPic Theater in Atlanta, known for its intimate and luxurious setting, and ​organized an influencer screening at the West Hollywood Edition Hotel in Los ​Angeles, a stylish venue that attracted a high-profile crowd. Both events featured ​Tasha Smith, who provided a personal and engaging atmosphere, making the ​screenings more interactive and memorable. They ensured a star-studded lineup ​of attendees, including Eva Marcille (BET+ "All The Queens Men"), Russell Hornsby ​(Starz's "B.M.F."), B. Simone (Comedian), Blame It On Kway, Mona Scott Young, Da ​Brat, and Real Housewives of Atlanta stars Phaedra Parks, Sheree Whitfield, and ​Drew Sidora.


For press coordination, Nottingham Agency arranged a full day of interviews for ​Tasha Smith with high-profile media outlets such as The Morning Hustle (nationally ​syndicated radio show), The Morning Culture with Big Tigger, Atlanta Journal ​Constitution, CBS News, Fox 5 Morning Show, and Dish Nation. During these ​interviews, Tasha Smith shared insights about the movie, her role, and the film’s ​themes, generating significant media buzz.


Outcome

Nottingham Agency's strategic planning and execution resulted in successful ​premieres in both Atlanta and Los Angeles, with high attendance and positive ​feedback from guests, enhancing the film's launch. The press day led to ​widespread media coverage, with Tasha Smith's interviews reaching a broad ​audience and effectively promoting the film. The combination of star-studded ​events and extensive media outreach significantly boosted the visibility and ​anticipation for "Bad Boys: Ride or Die," contributing to its overall success. ​Nottingham Agency's comprehensive approach and meticulous execution played ​a pivotal role in the successful promotion and premiere of "Bad Boys: Ride or Die," ​showcasing their expertise in event management and media coordination.

Photo Film Frame
Photo Vertical Film Frame
Photo Vertical Film Frame
Photo Vertical Film Frame
Photo Vertical Film Frame
Photo Vertical Film Frame
Photo Vertical Film Frame

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CASE STUDY: COUNSEL CULTURE

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