Overview
Nottingham Agency was enlisted to manage two high-profile premieres for the ​movie "Bad Boys: Ride or Die" in Atlanta and Los Angeles, along with orchestrating a ​comprehensive press day for the film's star, Tasha Smith. The primary objective ​was to create events that celebrated the multicultural essence of the movie and ​effectively promoted it to a wide audience through strategic media engagement.
Challenge
The main challenges included designing and executing two premiere events that ​reflected the diverse cultural themes of the movie, coordinating logistics for these ​events in two different cities, ensuring a star-studded guest list and high ​engagement from attendees, securing extensive media coverage for Tasha Smith ​to maximize the film's visibility, and organizing a full day of press activities across ​various top-tier media outlets.
Solution
To address these challenges, Nottingham Agency implemented a multi-faceted ​approach. For event coordination, they hosted an exclusive tastemakers' screening ​at IPic Theater in Atlanta, known for its intimate and luxurious setting, and ​organized an influencer screening at the West Hollywood Edition Hotel in Los ​Angeles, a stylish venue that attracted a high-profile crowd. Both events featured ​Tasha Smith, who provided a personal and engaging atmosphere, making the ​screenings more interactive and memorable. They ensured a star-studded lineup ​of attendees, including Eva Marcille (BET+ "All The Queens Men"), Russell Hornsby ​(Starz's "B.M.F."), B. Simone (Comedian), Blame It On Kway, Mona Scott Young, Da ​Brat, and Real Housewives of Atlanta stars Phaedra Parks, Sheree Whitfield, and ​Drew Sidora.
For press coordination, Nottingham Agency arranged a full day of interviews for ​Tasha Smith with high-profile media outlets such as The Morning Hustle (nationally ​syndicated radio show), The Morning Culture with Big Tigger, Atlanta Journal ​Constitution, CBS News, Fox 5 Morning Show, and Dish Nation. During these ​interviews, Tasha Smith shared insights about the movie, her role, and the film’s ​themes, generating significant media buzz.
Outcome
Nottingham Agency's strategic planning and execution resulted in successful ​premieres in both Atlanta and Los Angeles, with high attendance and positive ​feedback from guests, enhancing the film's launch. The press day led to ​widespread media coverage, with Tasha Smith's interviews reaching a broad ​audience and effectively promoting the film. The combination of star-studded ​events and extensive media outreach significantly boosted the visibility and ​anticipation for "Bad Boys: Ride or Die," contributing to its overall success. ​Nottingham Agency's comprehensive approach and meticulous execution played ​a pivotal role in the successful promotion and premiere of "Bad Boys: Ride or Die," ​showcasing their expertise in event management and media coordination.
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